Friday, August 2, 2013

How To Win Your Campaign For Political Office, Part Three

As we get deeper into our series, "How To Win Your Campaign For Political Office," a comprehensive overview from Wikipedia will help us focus onto our subject:

"Political Campaign

"A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. In modern politics, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.


Presidential campaign button for Abraham Lincoln, 1860. The reverse side of the button shows a portrait of his running mate Hannibal Hamlin.

Even under their subsection, "Other Techniques," a great deal of productive information is made available:

"Writing directly to members of the public (either via a professional marketing firm or, particularly on a small scale, by volunteers)
By distributing leaflets or selling newspapers
Through websites, online communities, and solicited or unsolicited bulk email[3]
Through a new technique known as microtargeting that helps identify and target small demographic slices of voters
Through a whistlestop tour - a series of brief appearances in several small towns
Hampering the ability of political competitors to campaign, by such techniques as counter-rallies, picketing of rival parties’ meetings, or overwhelming rival candidates’ offices with mischievous phone calls (most political parties in representative democracies publicly distance themselves from such disruptive and morale-affecting tactics, with the exception of those parties self-identifying as activist
Organizing political house parties
Using endorsements of other celebrated party members to boost support (see coattail effect)
Remaining close to or at home to make speeches to supporters who come to visit as part of a front porch campaign
Vote-by-mail, previously known as 'absentee ballots' have grown significantly in importance as an election tool. Today, campaigns in most states must have a strategy in place to impact early voting
Sale of official campaign merchandise (colloquially known as chum, in reference to the baiting technique) as a way of commuting a competitor's popularity into campaign donations, volunteer recruitment, and free advertising[4]"

A political rally in Chinatown, Los Angeles, featuring Betty Ford campaigning for her husband, U.S. President Gerald Ford, during the 1976 presidential campaign.

But on to HOW to win, from, some segments from their article, "How To Run A Political Campaign.":

NDP leader Jack Layton and Bloc Québécois leader Gilles Duceppe greet babies - a traditional campaign activity - at the Fête nationale du Québec in Montreal

"Determining the Right Strategy and Message for Your Campaign

"Strategy and messaging vary tremendously between campaigns. Unlike other portions of the campaign, these tie directly into the candidate's personal beliefs. Early in the campaign, the candidate and his key staff must have very frank discussions about these issues.

"In many cases, candidates are seeking office due to strong feelings on a single issue. However, if the voters don't share the candidate’s strong feeling, the candidate needs to determine if he/she is comfortable focusing on other issues.

"Likewise, decisions need to be made about comfort levels with negative advertising. Will the campaign refer to their opponent(s) in voter contact? If so, what issues are fair game?

"Only after these types of questions are answered can the campaign put together a strategy.

Walter Faulkner, candidate for U.S. Congress in 1938, campaigns in person with a farmer in Crossville, Tennessee (photo by Dorothea Lange)

"The Heart of Running the Campaign

"After your tools, team, budget, strategy and message are put together, running the actual campaign is mostly just a matter of implementing. Of course, your campaign needs to be prepared for changing circumstances and may need to revise any of these previously prepared items, but with solid planning, your daily operations will run much more smoothly.

"For more information on these daily activities, I'd recommend reading some of our other articles. Visit for more articles."

A whistle stop train tour in Keyser, West Virginia, in 1948. From left to right: President Harry S. Truman at the microphone, Congressional candidate Harley Orrin Staggers, and vice presidential candidate Alben W. Barkley.

And besides those articles, we've culled thirteen articles from around the web to complete your education in "How To Win Your Campaign for Political Office":

How to Win an Election Campaign Guide To Winning Elections
Political campaign Planning Manual
Ten Things You Can Do to Win a Political Campaign
Win the Right Way: How to Run Effective Local Campaigns in California
Digital Field Wins Elections
How To Run A Political Campaign
Winning Tips From Political Candidates
Campaigning By Political Parties
The Study of Political Campaigns
Political Campaign Planning Manual
Campaign Guide Subjects
$87 Ebook on "How to Win Any Election." -

Tomorrow: Conclusion


"The purpose of our lives is to be happy."

Dalai Lama (Religious name: Tenzin Gyatso, born Lhamo Dondrub, the 14th and

current Dalai Lama, the head monks of the Gelugpa lineage of Tibetan Buddhism,
he won the Nobel Peace Prize in 1989, and is well known for his lifelong
advocacy for Tibetans inside and outside Tibet. B. July 1937.)