Saturday, July 27, 2013


Juan Peron, Adolf Hitler, Franklin D. Roosevelt, John F. Kenney, Bill Clinton, Hillary Clinton, Barack Obama, Charley Manson, Jim Jones, and George Wallace, what did they all have in common? Charisma.

Most people know a charismatic leader when they see one, but are hard pressed to define Charisma, much less learn how to be a charismatic speechmaker.

Our recent series on "How To Organize Boycotts, Protests, And Demonstrations" was heavy on political theory to explain political activism, and we begin a new series to explain Charisma - as well as an attempt to teach you how to be a charismatic political leader.  (Political Governance must be learned also, but we'll leave that subject for another day.)

In their entry on "Charisma," Wikipedia noted that the source of the word in the political science sense, came from German sociologist Max Weber.  "Weber introduced the personality charisma sense when he applied charisma to designate a form of authority. To explain charismatic authority he developed his classic definition:
"Charisma is a certain quality of an individual personality by virtue of which he is set apart from ordinary men and treated as endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities. These are such as are not accessible to the ordinary person, but are regarded as of divine origin or as exemplary, and on the basis of them the individual concerned is treated as a leader."
And in their entry on "Charismatic Authority," Wikipedia notes, 'The concept has acquired wide usage among sociologists. Other terms used are "charismatic domination"[1] and "charismatic leadership".[2]


"Charismatic authority is
"[P]ower legitimized on the basis of a leader's exceptional personal qualities or the demonstration of extraordinary insight and accomplishment, which inspire loyalty and obedience from followers.[4]
"As such, it rests almost entirely on the leader. The absence of that leader for any reason can lead to the authority's power dissolving. However, due to its idiosyncratic nature and lack of formalorganization, charismatic authority depends much more strongly on the perceived legitimacy of the authority than Weber’s other forms of authority. For instance, a charismatic leader in a religiouscontext might require an unchallenged belief that the leader has been touched by God, in the sense of a guru or prophet.[5] Should the strength of this belief fade, the power of the charismatic leader can fade quickly, which is one of the ways in which this form of authority shows itself to be unstable.

"In contrast to the current popular use of the term charismatic leader, Weber saw charismatic authority not so much as character traits of the charismatic leader but as a relationship between the leader and his followers. The validity of charism is founded on its 'recognition' by the leader's followers (or 'adepts' - Anhänger).
"His charisma risks disappearing if he is 'abandoned by God' or if 'his government doesn't provide any prosperity to those whom he dominates'.[b]"
Do you have to have an extraordinary personality to be a charismatic speechmaker?  Not according to the article:


"Len Oakes, an Australian psychologist who wrote a dissertation about charisma, had eleven charismatic leaders fill in a psychometric test, which he called the adjective checklist, and found them as a group quite ordinary. Following the psychoanalyst Heinz Kohut, Oakes argues that charismatic leaders exhibit traits of narcissism and also argues that they display an extraordinary amount of energy, accompanied by an inner clarity unhindered by the anxieties and guilt that afflict more ordinary people."

Psychology Today offers their short definition of  Charisma, ("What is Charisma?  Charisma is the ability to attract, charm, and influence the people around you. Charisma is often said to be a mysterious ineffable quality you either have or you don't, but it's actually easy to break down many of the factors that make someone charismatic: confidence, exuberance, and optimism, as well as a ready smile, expressive body language, and a friendly and passionate voice.") 

Denise Restauri at Forbes Magazine takes a stab at defining charisma on a personal level in her article, "5 Qualities of Charismatic People. How Many Do You Have?":

"Hillary Clinton and Michelle Obama have it. Their husbands also have it. The 'it' is charisma. Girls and women talk about the power of charisma – how they want it and how they admire it. Like this response from a 17-year-old girl when I asked her why Hillary Clinton and Sheryl Sandberg, COO of Facebook, are on her top 10 list of women she admires: 'They are charismatic. Who wouldn’t want to look up to a charismatic person?!'

"And who wouldn’t want to be charismatic? Synonyms for charisma are alluring, bewitching, captivating, fascinating, charming, enchanting, engaging, magnetic and seductive. Charisma is powerful and charismatic people can make others 'drink the Kool-Aid.' When possessed by people like Adolf Hitler and Charles Manson, charisma is dangerously powerful. But when it’s used for good, the Kool-Aid is really sweet.

"Let’s do a quick word association. Close your eyes and think of the wordCharismatic. What famous people pop into your head? The first five people who pop into my head are Michelle Obama, Hillary Clinton, Gloria Steinem, Barack Obama and Bill Clinton. They are followed by Meryl Streep, Diane Keaton, Oprah, Steve Jobs and George Clooney.

"This word association led me to this question: Can someone be charismatic to me, but not to you? I thought about the Beatles. When they arrived in the US in 1964, the Beatles were high on the charisma chart for girls, but low for parents. They had a ‘mop-top’ charisma. They were playful, ‘fit together’ and every girl thought I Want To Hold Your Hand was written just for her. The Beatles were mesmerizing to girls, but not so appealing to parents.

"Why are some people charismatic and others are not? Are we born charismatic or do we cultivate it? And once you have it, can you lose it?

"To dig deeper into the mysteries about charismatic people and to find answers to my questions, I went to Joyce Newman, President of the Newman Group. Joyce leads high level media, speaker and executive presence sessions for top executives, celebrity spokespersons, athletes and authors. Her clients include Booz Allen Hamilton, NARS Cosmetics, Hearst Magazines, Maybelline New York and Skadden, Arps. Joyce helps people find their personal style and tune into and turn on their charisma. Joyce shares her insights on charisma and how to be a charismatic person:
"Everyone can be charismatic. We are not born charismatic – we cultivate it in many ways. One way is by observing and learning from people who you think are charismatic. You don’t need to copy them, but learn their secrets, try them on and fine-tune them until they fit you. It’s a trial and error process. Bad news is that once you have your charismatic status, you can lose it. Just look at Mel Gibson and Lindsay Lohan. But here’s the good news – if you lose it, with self awareness and effort, you can regain your charismatic ranking.
"Here are 5 important qualities of a charismatic person – how many do you have?

"1) Be Self Confident

"Like yourself. It’s much easier for others to like you if you like yourself.

"Be optimistic. Keep your glass half-full. Be enthusiastic.

"Be comfortable with who you are. Be consistent.

"Hold your own. Think Sheryl Sandberg – she holds her own in a male dominated geeky world and is still feminine. She knows herself and isn’t trying to be someone else.
"Don’t: Trot out all your issues. No one wants to be with Debbie Downer. We all have problems, but compartmentalize them, park them in a corner and bring them out for close friends and family.

"2) Tell Great Stories

“'The universe is made of stories, not of atoms.” (Muriel Rukeyser, Poet and Activist)'

"Speak with conviction. Use words like 'I am sure' vs. tentative words like 'I think, I hope and I feel.'

"Be tuned into humor. Self-deprecating humor can included – it’s ok to tell a story about an embarrassing moment.

"Be relevant. Know what’s happening in the world and around you. People want to be with people who are in the know.

"Don’t: Confuse humor with bad joke telling. Don’t self-deprecate yourself out of the conversation. Don’t put yourself down so much that it takes away from who you are.

"3) Body Speak

"Be open and approachable. Gracious and graceful.

"Walk up to someone, smile, make eye contact, shake hands. Introduce yourself by saying your name, 'Hi, I’m Ann, Ann Roberts.' That way people hear your voice twice.

"Own the room when you walk into it. Think President Obama when he walks to the podium. Get your own personal swagger.

"Don’t: Overdo it. When you smile, be authentic. If your smile is not in your eyes, people will know you’re faking it.

"4) Make The Conversation About The Other Person

"Let the world revolve around the person you’re talking to.

"Make the person feel like they are the only person on the planet at that time.

"Immediately put others at ease and make them feel comfortable with you.

"Don’t: Let your ego drive the conversation. We all have egos. If your ego is in overdrive, check it at the door.

"5) Be A Good listener

"You can’t remember everything, but remembering someone’s name is a biggie. Here’s a trick: When you are introduced to a person, immediately repeat their name. Example: 'Amanda, it’s so nice to meet you.'

"Listen with interest. Pay attention. Engage. Be empathetic.

"Don’t: When you’re talking with someone at an event, do not check your cell phone or look around the room to see if someone more important is there. If you want to find someone more important, make the conversation brief and move on graciously.

"Are you charismatic? How many of the 5 qualities do you have? What about your co-workers, boss, spouse, friends and family – how many qualities do they have?

"Want to improve your charismatic rank? It’s never too late. Just cultivate it.

While the concept of charisma might seem out of place on a site about criminalizing Conservatism, the political aspects should be obvious: while mass movements start with small groups, those groups invariably have a charismatic leader.  While Cuba had Che Guevara as its intellectual leader, the charismatic Castro was the leader of the Revolution, while Joseph Goebbels knew all about giving a partisan speech the Nazis would have had a more difficult climb to power without a charismatic Hitler to lead them, and Bill Clinton climbed from the obscurity as the governor of a small State using his skills as a charismatic speech maker to become President.

These characteristics of personal charisma in the Forbes article translate to the political arena quite nicely, and will give you something to work on as we'll outline "How To Be A Charismatic Political Leader," next.


Vinny: Your Honor, may I ask your permission to treat Ms Veto as a hostile
Mona Lisa: You think I'm hostile now? Wait till you see me tonight.
Judge Haller: Do you two know each other?
Vinny: Yeah, she's my fiancée.
Judge Haller: Well, that would certainly explain the hostility.

My Cousin Vinnie


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